ADIDAS BASKETBALL INTRODUCES CRAZY ENERGY

Adidas Basketball is taking an ambitious step toward the next generation of basketball players with the launch of the Crazy Energy, a versatile basketball shoe built with adidas’ signature Lightstrike technology, delivering the comfort and traction required for the modern game.

The Crazy Energy is designed to support every first step and every drive to the basket, combining a lightweight construction with outstanding grip and comfort, allowing athletes to play fearlessly and without hesitation. The shoe has been developed with a clear focus on maximizing energy return, helping players perform at their best for longer through cutting-edge technologies, including:

• Full-length Lightstrike – A firm and responsive Lightstrike EVA frame wraps around the foot, providing maximum versatility and cushioning.
• BOOST midsole – adidas’ renowned cushioning technology delivers exceptional comfort with every step.
• Herringbone traction pattern – A multi-directional rubber outsole featuring a herringbone pattern provides optimal grip on any court, in every direction and throughout every move.

The Crazy Energy will be worn on court throughout the 2026 season by members of the adidas Basketball family, whose fearless style of play is helping shape the future of the game. Some of these athletes will also appear in a series of films promoting the new silhouette.

The Crazy Energy will be available in Color Shift and Ice White colorways through adidas.com and selected adidas retail stores worldwide.

Photo: Adidas