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LITTLE BIG CLUB. Mega Superbet rightly bears this epithet, and with only three words in the right way describe the essence of this basketball team. Compared with the clubs rich tradition that created basketball history in this area, Mega is a small club. But considering all that has been done in the past, the rise of the club to his score and organizational terms, as well as players who grew up in the club and performances of  Mega players  reached the status of national team players and the NBA, Mega their own way represents basketball size of the entire region.

Start of this basketball story is somewhat amazing, because it contains elements such as cardboard packaging factory, which can hardly at first to be brought in connection with basketball, and enthusiasts who are at times brutal professionalism in sport considered quite an endangered species.

However, the idea that one factory in Serbia establish it’s basketball team occurred in 1995. The basketball section of enterprises engaged in the production of cardboard packaging Avala Ada was a regular participant in workers’ sports games that once had a great popularity. The basketball tournament among firms of similar production’s plant gathered  often more than 16 teams, and Avala Ada has always had outstanding results and regularly ended competition among the three best teams. However, when in 1998 in Workers’ sports games on Divcibare again realized significant result a group of enthusiasts and lovers of big game under the hoop, they decided to form a club. In support of this decision, there has been the fact that the factory was financially well off, that could sponsorship to cover the costs of the basketball project, and that the leadership of the club were all people who were employed in various positions at the factory.

Thus, on 23th of December 1998 was originated Basketball Club Avala Ada. The coach was Misha Perisic,  Rade Orlovic assisted him, several players were from the ranks of employees in the factory, among them the first team captain, Bratislav Gajic, commercial director of the factory. Team was chaired by Veljko Grujic and sporting director was Velimir Mihajlovic who for all these years has remained at the club, and currently holds the position of president.

Preparations for the start of the “Concrete” league were launched in early 1999. The team trained at the elementary school “Stari grad” and right at the start achieved convincing success by winning first place and qualified for the second Serbian league. For the new gateway to higher competition was required in only one season, and better points difference decided that Avala Ada won placement in the first Serbian league.

Two years Avala Ada was trying to get hold of the, then federal level competitions (Pro B league), and in that intention has succeeded on the second try. In qualifying for a place in the First B league, Avala Ada has triumphed in competition over Vrbas and Montenegrin Zeta.

In his debut season in the second division (2003/2004) Avala Ada had narrowly escaped placement in the First Division, as it came in third place, but it was a great impetus to the announcement that the club in the coming years will continue to grow.

A key factor for the further development of the club, which will in later years to be recognized for it’s fantastic work with young players, was a strategic partnership which was concluded between the factory Avala Ada and agency Beobasket. In the new organizational structure of Avala Ada was giving all the necessary technical support, while Beobasket organized sports part.

And in 2004 formed a very young team, where are the backbone of members from the younger national teams Marko Keselj, Nikola Dragovic, Branislav Ratkovica who have forged with hardened aces like Sladjan Stojkovic and Aleksandar Cubrilo.

Yet one name from this band in the season 2004/2005 in particular catches the eye – Nikola Pekovic. Powerful center a year played in Avala Ada on loan from the team of Atlas, which then competed in the first division. Pekovic ihen performed admirably Avala Ada got the opportunity to gain much needed experience and further his basketball road is well-known.

Top conceived concept at the start gave an excellent result and is Avala Ada in the first season managed to qualify in the First Division from second place.

Change of the name of the club came in the 2005/2006 season. On a half-season the club was renamed KK Mega Basket. Shortly afterwards signed a sponsorship agreement with the bakery industry Ishrana from Smederevo and the team wore the name Mega Ishrana.

How were changing sponsors, so was changing the name of the club – Mega Aqua Monta, Mega Hypo Leasing, and what didn’t changed  was a constant of a remarkable work of generations of young and talented players. Having qualified for the Super League of Serbia in the 2006/2007 season, Mega Aqua Monta made a great success, which was updated two years later. Titled Mega Hypo Leasing team in the 2008/2009 season for the first time emerged on the international scene by participating in regional Balkan league. They qualified for the Final Four, the final tournament in the Bulgarian town of Samokov and won the third place.

Another step up in the club development was the business and technical cooperation with Vizura who in  the whole project came with an enviable infrastructure, and Mega Basket with playing squad. Matches were played in the hall Vizura in Zemun, and Mega Vizura has become a regular participant in Serbian SuperLeague.

Completely new energy to the club with his work brought a new coach Dejan Milojevic. Former national team member who  with our selection won a gold medal at the European Championships in Turkey in 2001 and once outstanding basketball player, in the right way used the indication of a chance from the start and began to show constant great coaching talent.

This is corroborated by the fact that under his leadership in the 2012/2013 season Mega Vizura managed to gain a place in the play-off and the third position which has ensured a place in the regional ABA league. In the semifinal series of the playoffs Mega was defeated by Crvena zvezda Telekom with 2/1, but the records that same year was the Most Valuable Player – Boban Marjanovic, another future NBA player.

Milojevic led  in 2014. Mega Vizura for the first time in it’s history came to the opportunity to fight for a trophy. At the final tournament of the Radivoje Korac Cup in Belgrade, Mega Vizura played in the finals. For opponents had Crvena zvezda Telekoand had a shot to win, but Nikola Jokic, who will a year and a half later become the first player to go directly from Mega to NBA, was inaccurate. Mega was defeated with the result 81:80. And a year later, Mega is in the final fight for the trophy against Zvezdam but this time in Nis. Again the chosen players of coach Dejan Milojevic were close, but their happiness was in the finish again turned back.

The fact that for the club played renowned players, Nikola Pekovic, Boban Marjanovic, Novica Velickovic, Ratko Varda, Nikola Jokic, Marko Keselj, Nemanja Dangubic, Vasilije Micic, Jovo Stanojevic, Branko Milisavljevic, Sladjan Stojkovic and many others, are proof that the concept is designed and a system that is made has a certificate of quality.

In November 2014, Leks Group became the General Sponsor of Mega, who later until the end of season 2016/17 ompeted under the name of Mega Leks.

Mega is undoubtedly different in many respects from the other teams and not only at the original color shirts on which has become famous throughout the world. Mega is the first club in this region that their matches played at noon on the model of Spain ACB league teams. Their matches in SuperLeague Serbia and ABA league as the host played in several towns in Serbia (Krusevac, Smederevo, Sremska Mitrovica) and in this way to popularize basketball. Mega has it\s own mascot and season 2015/2016 by far the youngest team of the ABA league with an average of 19.6 years.

Season 2015/16 was the most successful in the club’s history. First trophy was won – Radivoj Korac Cup. In the final, which was played on 21st of February 2016 in hall Cair in Nis, was defeated Partizan with 85:80. In ABA league Mega qualified for the playoffs but then in the semi-finals despite big problems with injuries, overcome Buducnost with 2:0 in the series, which has achieved great success and a place in the finals of the regional competition. For new trophy unfortunately there was not enough power.

Youth categories of club with further successes “spice up” historical club season. Cadets of Mega Leks (U17) have become champions of Serbia, juniors (U19) won 3rd place but for the first time qualified for the finals of the junior Euroleague (U18), which was held in Berlin. Pioneers of BC Banjica Mega (U15) in the first year of the selection in the club were second in the country.

After the end of the season, at NBA draft as well as in 2014, when they picked Nikola Jokic (41. pick), Vasilije Micic (52. pick) and Nemanja Dangubic (54 pick), in 2016 were also picked three players of Mega Leksa (Timothe Luwawu-Cabarrot 24. pick, Ivica Zubac 32. pick and Rade Zagorac 35.pick), so Mega became the first team in history to twice had three players selected in one NBA draft. With Luwawu’s departure to Philadelphia and Zubac to the Lakers, the number of players who went directly from the club to the NBA have gone to three in the last two seasons.

The next step in the growth of the club was the 2016/17 season when Mega Leks for the first time participated in the European competition, the newly founded FIBA Basketball Champions League. Continuity of good results was continued in the ABA League by winning the sixth place and placing in the semi-finals of the Super League, which ensured participation in the ABA League in the next season.

A special success this were the younger categories of the club. The pioneers (U15) won the both title and cup with a total one defeat in all competitions, while cadets (U17) were second in Serbia, juniors (U18) also, who, in their second participation in the Junior Euroleague Final Tournament, won second place in Istanbul, having previously defeated their peers from Real Madrid, Fenerbahce and Zalgiris .

At the end of the season, the General Sponsorship Agreement with Bemax was signed and the club will continue its development under the name of Mega Bemax.

On the NBA draft of 2017, Mega made another historic success as it had three players on a draft for the third time. Vlatko Cancar was chosen by Denver Nagets as the 49th pick, New York Knicks chose Ognjen Jaramaz from 58th position, while Alpha Kaba was from the 60th place chosen by Atlanta Hawks. Thus, the number of drafted players of Mega from 2014 rose to nine while with Rade Zagorac transfer Memphis, the number of players who went directly from the club to the strongest league in the world rose to four.

A very important step forward in the development of the club is the “Mega Factory” training hall, where from summer 2017 train all the selections of the club. The hall was officially opened with “Mega Bemax Cup 2017”, which in addition to Mega Bemax, included also Lokomotiv Kuban, Partizan NIS and Telenet Giants Antwerp, in addition to Mega Bemax.

Youth categories of Mega continued with success. The junior team of Mega Bemax (U19) won the title in the premier season of the junior ABA league after they triumphed against Crvena zvezda mts with 82:60 in the Final Four which was held from 26th to 28th of January 2018 in Laktasi while U18 team for the third time in a row participated at F8 junior Euroleague tournament which was held in Belgrade during F4. Mega Bemax pioneers (U15) defended the trophy “Mini Cup of BeoBasket 2018” which organized by the Basketball Association of Serbia in Nis during the Radivoj Korac Cup.

A special challenge was the organization in a short period of three final tournaments of the Serbian championship, for the juniors (U19), cadets (U17) and pioneers (U15). Mega Bemax also passed this test greatly, so the tournaments without any objections were organized in the Mega Factory Hall.

First team continued the continuity of playing in the ABA league, where this time was won 9th place while in Radivoj Korac Cup Mega reached the semifinals. In the Super League of Serbia, Mega with the youngest team has reached the quarter-finals

In August 2018, Mega at the invitation of the University of Kentucky Wildcats, one of the largest NCAA teams with the most NBA players, played a friendly match in the Bahamas and after that, on the mini tour in Spain, beat Michigan Wolverines.

In the 2018/19 season, Mega ranked 5th in the ABA League, which is the 2nd best result in the history of the club, while in Radivoj Korac Cup reached semifinals. In Superleague Mega advanced to the semifinals of the playoffs.

The youth categories of the club had another great season behind. Mega Bemax juniors reiterated the success from 2017 after they took the 2nd place at the Junior Euroleague F8 Tournament in Vitoria while cadets (U17) won the title in Serbia, the second in the history of the club in that age category.

The final of the season was again more than successful, as Goga Bitadze was selected as the 18th pick by Indiana Pacers to whom he has signed a four year contract, and Adam Mokoka joined him in NBA as he signed a two-way contract with Chicago Bulls. With this, the number of drafted players from Mega from 2014 rose to 10 and the number of basketball players who directly from the club went to the NBA to 6.

In August 2019, Mega Bemax played two friendly matches in the Bahamas with the NCAA runners-up, the Texas Tech University, in which they recorded one win and one loss. The 2019/20 season was specific in many ways. Mega was left without the final of the Radivoje Korac Cup i in the last second, while the season in the ABA league was cancelled before the end due to the Covid-19 pandemic. For the same reason, the Serbian SuperLeague was not played.

At the end of the season, after 10 years in the club, 8 of which were at the head of coaching staff, coach Dejan Milojević left the club, in whose honor the magnificent farewell match “Deki Ciao” was organized, and the coaching board was taken over by Vladimir Jovanovic.

At the beginning of the 2021/22 season, Mega signed a contract with Mozzart, with which she cooperated in the 2013/14 season, when two future MVPs, Nikola Jokic and Vasilije Micic, played in Mega, so in the continuation of the season she competed under the name Mega Mozzart. In the ABA league, a score of 10-16 was recorded with some new big victories, in the Radivoj Korac Cup, a place in the semifinals was achieved, while in the Super League playoffs after a perfectly played first part of the playoffs (6-0), Mega lost in the semifinals only after the third game against Crvena zvezda mts.

What especially marked the season were the successes of the youth selections. Juniors won the ABA U19 league for the third time, U17 Mega became Serbian champions for the third time and U15 Mega for the second time, while the final tournament of the Junior Euroleague in Belgrade was a historic success by winning the “Adidas Next Generation Tournament Finals Belgrade 2022” after beatin INSEP, Real Madrid and Maccabi in group pahse and the Next Generation Select team in the final.

The night between June 23 and 24, 2022, became historic for Mega, since Nikola Jovic and Karlo Matkovic were selected in the NBA draft 2022, so Mega with 15 players became the club with the most drafted players outside the territory of the USA.

After two extremely successful years, Vladimir Jovanovic ended his tenure at Mega and Marko Barać became the new Head coach. Also, a contract was signed with a new title sponsor, so Mega will compete under the name Mega MIS in the 2022/23 season.

In the ABA league, for the first time since 2016, they reached the playoffs by winning the sixth place, where Mega lost to Budućnosti 2-0 in the quarterfinals. Mega reached the finals of the Radivoj Korac Cup for the fifth time, while in the Serbian Superliga they reached the semi-finals. The youth categories of the club continued with great results as the juniors won the titles in the U19 ABA league and in Serbia, the cadets also won the championship title while the pioneers won the mini-cup.

Mega MIS on 23.12.2023. celebrated 25 years of the club during which it produced a large number of past, present and future stars of European and world basketball.

The beginning of the year 2024 brought immense sadness and indelible loss, as Dejan Milojević died on January 17 as a result of a heart attack suffered the day before in Salt Lake City. On January 22, 2024, Mega officially changed the name of its Hall “Mega Factory” to Training Center “Dejan Milojević” in memory of its former coach.

In honor of their legendary coach, Mega MIS played a fantastic continuation of the season in the ABA League, where at the end, with a series of seven victories, they reached the fourth place with a score of 16-10, and then in the quarter-finals they eliminated Cedevita Olimpija with 2-0 in series. Player’s injuries prevented Mega from going one step further as Crvena zvezda won the semifinals with 2-0 in the series, but in addition to the great result, the club’s record of nine consecutive victories in the ABA League will also be remembered.

In the playoffs of the Super League, after a great fight, Mega MIS lost in the semi-final series with 2-1 against the Partizan team.

Nikola Djurisic, Mega’s child who went through all categories of the club. was selected with as the 43rd pick in the 2024 NBA Draft, thus becoming the 16th player in club history to be selected in the NBA Draft, by which Mega is absolute recorder among the clubs outside USA.

In the 2024/25 season, Mega finished the ABA League regular season in eighth place with a record of 16 wins and 14 losses. In the playoff quarterfinals, our team was defeated by Budućnost. The beginning of this season was marked by an incredible start from Marko Barać’s team, which opened the campaign with four consecutive victories against Krka, FMP, Mornar, and perhaps most notably, against the league newcomer Dubai. The game in the Coca-Cola Arena was a true demonstration of this team’s potential, as Mega defeated Dubai 83–80 in front of a well-known basketball audience. In the second part of the season, the home win over Podgorica’s Budućnost (93–79) stood out.

In the ABA League playoffs, Mega was eliminated by Budućnost with a 2–0 series loss, while in the KLS playoffs, the team’s run ended in the quarterfinals after losing to FMP. At the Radivoj Korać Cup, Marko Barać’s squad was just one game away from the final — after defeating Dunav, they were stopped in the semifinals by Partizan.

The cadet team shone once again, this time under the leadership of Dejan Pejić, winning the Serbian Cadet League title — their fourth in the past five years. The pioneers captured the Mini Cup in Niš for the third consecutive time, while the juniors won the Junior ABA League for the fifth year in a row. Additionally, the junior team led by Milan Vidosavljević participated in the EuroLeague Final Tournament in Abu Dhabi.

On June 27, 2025, Bogoljub Marković was selected in the 2025 NBA Draft. Marković was chosen as the 47th overall pick by the Milwaukee Bucks, increasing Mega Superbet’s record as the world leader among non-U.S. clubs in the number of drafted players to 17. The club can also take pride in the fact that this summer, as many as six players went directly from Mega to the NCAA college league — Andrija Jelavić (Kentucky), Filip Jović (Auburn), Timotej Malovec (University of Miami), Mihajlo Petrović (Illinois), Sergej Macura (Mississippi State), and Ilija Milijašević (DePaul).

Here we put a stop. But only temporarily. Because this story keeps going.